“Balmain” kampaņā apvienojas leģendārās supermodeles Šīfere, Kravforda un Kempbela

Franču modes nams “Balmain” pašlaik savās kampaņās plaši izmanto jaunās, uzlecošās zvaigznes, piemēram, Džidžiju un Bellu Hadidas, Kendalu Dženeri un Kanje Vestu.

Tomēr, 2016. gada pavasara kampaņai, radošais zīmola direktors izlēmis nesekot līdzi laikam, atkal apvienojot 90. gadu supermodeļu ēras ikonas. Kampaņas sejas ir Sindija Kravforda, Klaudija Šīfere un Naomi Kempbela, kuras fotografējis leģendārais modes fotogrāfs Stīvens Kleins.

“Šie četri talanti ir mani iedvesmojuši no pirmās dienas,” presei norādīja direktors. “Kad es biju skolnieks Bordo, tie bija viņu darbi, kas man pirmo reiz lika saprast pārsteidzošo modes pārveidošanas spēku. Vēl šodien, daudzus gadus pēc skolas, ikoniskie attēli ir atrodami manā (un gandrīz katra cita dizainera) ateljē. Un sakot, ka strādājot ar viņiem, piepildījās mans sapnis, nav pārspīlēts”.

Mūžīgās skaistules ir nofotografētas melnbaltos, apdullinošos attēlos. Jaunie talanti varētu būt pašreizējā tendence, bet ir skaidrs, ka 49 gadus vecā Kravforda, kā arī 45 gadus vecās Kempbela un Šīfere nav zaudējušas ķērienu!

WE WILL NEVER FORGET ❤️

A photo posted by OLIVIER R. (@olivier_rousteing) on Jan 7, 2016 at 12:09pm PST

U made me love FASHION yesterday , U make me love FASHION today , and U re going to make me Love FASHION in the FUTURE #thankU @cindycrawford @balmainparis @stevenkleinstudio @pascaldangin @jesshallettcast

A photo posted by OLIVIER R. (@olivier_rousteing) on Jan 7, 2016 at 9:15am PST

CLAUDIA, CINDY & NAOMI #BALMAINSS16 #ClaudiaSchiffer #CindyCrawford and #NaomiCampbell star in the #Balmain Spring/Summer 2016 ad campaign. Creative Director #PascalDangin at KiDS Creative Photographer #StevenKlein #BALMAINARMY #TOPMODELS

A photo posted by BALMAIN (@balmainparis) on Jan 7, 2016 at 7:32am PST

CLAUDIA & CINDY #BALMAINSS16 #ClaudiaSchiffer and #CindyCrawford star in the #Balmain Spring/Summer 2016 ad campaign. Creative Director #PascalDangin at KiDS Creative Photographer #StevenKlein #BALMAINARMY #TOPMODELS

A photo posted by BALMAIN (@balmainparis) on Jan 7, 2016 at 7:32am PST

CLAUDIA & CINDY #BALMAINSS16 #ClaudiaSchiffer and #CindyCrawford star in the #Balmain Spring/Summer 2016 ad campaign. Creative Director #PascalDangin at KiDS Creative Photographer #StevenKlein #BALMAINARMY #TOPMODELS

A photo posted by BALMAIN (@balmainparis) on Jan 7, 2016 at 7:32am PST

CLAUDIA #BALMAINSS16 #ClaudiaSchiffer stars in the #Balmain Spring/Summer 2016 ad campaign. Creative Director #PascalDangin at KiDS Creative Photographer #StevenKlein #BALMAINARMY #TOPMODELS

A photo posted by BALMAIN (@balmainparis) on Jan 7, 2016 at 7:03am PST

NAOMI #BALMAINSS16 #NaomiCampbell stars in the #Balmain Spring/Summer 2016 ad campaign. Creative Director #PascalDangin at KiDS Creative Photographer #StevenKlein #BALMAINARMY #TOPMODELS

A photo posted by BALMAIN (@balmainparis) on Jan 7, 2016 at 7:03am PST

CINDY #BALMAINSS16 #CindyCrawford stars in the #Balmain Spring/Summer 2016 ad campaign. Creative Director #PascalDangin at KiDS Creative Photographer #StevenKlein #BALMAINARMY #TOPMODELS

A photo posted by BALMAIN (@balmainparis) on Jan 7, 2016 at 7:03am PST

CINDY #BALMAINSS16 #CindyCrawford stars in the #Balmain Spring/Summer 2016 ad campaign. Creative Director #PascalDangin at KiDS Creative Photographer #StevenKlein #BALMAINARMY #TOPMODELS

A photo posted by BALMAIN (@balmainparis) on Jan 7, 2016 at 6:07am PST

CLAUDIA #BALMAINSS16 #ClaudiaSchiffer stars in the #Balmain Spring/Summer 2016 ad campaign. Creative Director #PascalDangin at KiDS Creative Photographer #StevenKlein #BALMAINARMY #TOPMODELS

A photo posted by BALMAIN (@balmainparis) on Jan 7, 2016 at 6:07am PST

NAOMI #BALMAINSS16 #NaomiCampbell stars in the #Balmain Spring/Summer 2016 ad campaign. Creative Director #PascalDangin at KiDS Creative Photographer #StevenKlein #BALMAINARMY #TOPMODELS

A photo posted by BALMAIN (@balmainparis) on Jan 7, 2016 at 6:06am PST